Résumé

PROFESSIONAL EXPERIENCE

Digital Communications Manager, April 2012 – Present
Burke Museum of Natural History and Culture
17th Ave NE and NE 45th St, Seattle, WA, www.burkemuseum.org

  • Developing creative digital marketing campaigns for museum exhibits, events and programs
  • Building social media presence and engagement, providing excellent customer service
  • Creating digital content for special museum initiatives, such as the T.rex dig, the Native American mask that inspired the Seahawks logo and the South Lake Union mammoth discovery
  • Managing infrastructure and content of extensive burkemuseum.org website, blog, and microsites
  • Leading digital marketing for New Burke capital campaign; including videos, newburke.org website, construction live-stream, and social media
  • Project manager and content creator for grant-funded website redesign project to replace the 100,000+ page old website with a modern and intuitive mobile-friendly site
  • Tracking and reporting analytics for websites, blog, databases and all social media platforms
  • Managing full-time marketing assistant and part-time student web assistant

»See portfolio items related to this position


Marketing and Communications Specialist,
March 2010 – April 2012
KCTS Television
401 Mercer Street, Seattle, WA, 206.728.6463, www.KCTS9.org

  • Designed web and print ads, event collateral, e-newsletter campaigns and other marketing materials
  • Built advertising campaigns for traditional media and digital media
  • Project content coordinator, blog author/editor producer for the national QUEST Science project
  • Planned community events ranging in 50-800 attendees
  • Successfully grew social media followers and engagement rates
  • Tracked analytics for social media, advertising campaigns and other promotional efforts

»See portfolio items related to this position


Public Information Coordinator,
  June 2007 – August 2009
Stanwood-Camano School District
26920 Pioneer Hwy, Stanwood, WA, 360.629.1200, www.stanwood.wednet.edu

  • Served as school district spokesperson and media liaison
  • Planned and implemented a strategic district-wide communications plan including crisis response plans
  • Worked closely with superintendent, school board, administrators and staff to develop effective communications tools targeted at parents and community members
  • Partnered with administrators to develop the district and school-level websites
  • Wrote and designed district communications including presentations, newsletters, videos, election information, annual performance reports, websites and press releases
  • Developed the Key Communicator Network comprised of 55 influential community members dedicated to improving the two-way dialogue between the community and district

»See portfolio items related to this position


OTHER ACTIVITIES

  • PLU Social Media Continuing Education Instructor (January 2016 – Present)
  • Snowdrift Cider Co. Seattle-area sales representative (June 2013 – December 2015)
  • PLU Seattle Alumni board member (March 2013 – May 2014)
  • University of Washington MCDM Scholarship planning committee (January 2012 – May 2012)
  • City of Stanwood Chamber of Commerce board member (January – August 2009)


EDUCATION

Master of Communication in Digital Media
University of Washington – Graduated June 2013

Bachelor of Arts in Communication
Pacific Lutheran University – Graduated May 2007
Public Relations/Advertising Emphasis, Minor in Business/Marketing
PLU MediaLab Public Relations Manager


AWARDS & HONORS

  • Good Reception Award, KCTS Television, 2011
  • Award of Excellence for External Newsletter, Washington School Public Relations Association, 2009
  • Public Relations Student of the Year, Pacific Lutheran University, 2007
  • Pacific Lutheran University Dean’s List, 2004, 2006-2007

SKILLS

  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Premiere Pro
  • Final Cut
  • DSLR Photography/Videography/Audio
  • Drupal CMS
  • ExpressionEngine CMS
  • WordPress CMS
  • Sharepoint Content Management System

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s