When it came time to raise the final $1 million of the capital campaign for the New Burke, we knew we wanted to widen our base of donors and seek smaller gifts from the community by inviting them to be a part of the new museum and building excitement. We employed a comprehensive digital communications plan with some in-person events in the mix to engage potential campaign supporters.
Website: Working with our Director of External Affairs, the development team, and a website contractor named Civilization Design, I served as project manager for the creation of the community campaign microsite, newburke.org, and all related project pages on the Burke Museum website. The microsite allowed for us to release sneak peeks of spaces using video and innovative web design then prompt visitors to support the campaign.
Email marketing: I co-lead an email marketing campaign to encourage new donations and build excitement about the New Burke. We sent a series of emails with sneak peeks and impact stories to the people on our email lists and employed strategies to grow our email subscribers over a period of three months.
In total, the Burke communications and development teams raised more than $685,000 in three months which was then matched 1:1 to meet our goal.